Bach Flower Remedies
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Herbal Remedies
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Sports Supplements
Vitamins & Minerals

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About the store

‘elf foods’ is a modern and innovative local business established in 1984 and recently celebrated its 25th year of trading by opening the doors to its stunning new premises at 26 Market Street.  The new larger store, one of the biggest independent retail health food stores in the East Midlands is located in the market town of Loughborough, Leicestershire, now offers an even wider selection of high quality vitamins, minerals, herbal and homeopathic remedies along with a large natural body care section.  Also available in store is a vast range of organic and special dietary foods, including gluten-free, dairy-free, chilled, frozen and seasonal products.

elf foods

Ian Cairns, store owner, says ‘Now that we have moved to larger premises we are able to offer a wider range of weekly in-store demonstrations including Alva facials and hand massages, Elysambre make-up consultations, food and drink tasting opportunities’. 

As the areas largest suppliers of sports nutrition products we offer a bespoke sports nutritional planning service.  ‘We also regularly welcome top professional sports personalities into the store to offer advice and guidance regarding training and nutrition within their specialist fields’.  The store also offers a variety of natural treatments including acupuncture, craniosacral therapy, sports massage, reflexology and non-surgical acupuncture face lifts.  All treatments are carried out by highly qualified practitioners in our dedicated therapy suite.  

With over 2,500 sq ft of selling space our store layout has been designed to create a modern, contemporary, inviting environment.  Our range of over 4,000 products are arranged within precise categories (special diets, bodycare, sports nutrition, ecological household goods, etc.) to help our customers navigate around the store.

‘elf foods’ has a team of dedicated and highly experienced staff who receive regular professional on-site training and also participate in distance learning opportunities.  This ensures they have excellent knowledge about the range of our products including healthy living and nutrition.  With increasingly restrictive legislation on various products specialist training is essential.  We continually invest in the development of all our staff and provide them with the opportunity to attend trade shows and other appropriate events to support their knowledge and understanding.

We are also able to offer an on-line store for those customers further afield which incorporates ‘Health Notes’ to promote the nutrition message to a wider audience. 

High quality products and staff knowledge are our core elements and main selling points, something we are very proud of. 

elf foods - 26 Market Street, Loughborough, Leics, LE11 3ER - 01509 212424 -



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